The Stella Art Foundation is a non-commercial organization established in November 2003 at the initiative of Stella Kesaeva. In 2011 the Stella Art Foundation was appointed commissioner of the Russian Pavilion for 53rd, 54th and 55th Venice Biennale. Paget PR was brought in to promote internationally, both the Stella Art foundations involvement in the 2013 Russian Pavilion and also exhibiting artist Vadim Zakharov.
Prior to the main Biennale event, Paget PR secured a series of profiles and features in national broadsheets and leading arts press about the Stella Art Foundation and its contribution to the contemporary art scene in Russia and beyond. Going forward Paget PR played to the strengths of all parties involved, including curator Udo Kittelmann (Director of Germany’s State Museums) to maximise interest from a diverse range of international press. Not only did this result in the Russian Pavilion’s inclusion in all major Biennale “round ups” but also a variety of in-depth features focusing specifically on the merits of the Russian Pavilion.
Coverage spanned international newspapers, arts magazines, broadcast and prestigious online outlets. Highlights included online coverage from ArtReview, Deutschland Radio Kultur, two features from the New York Times and pieces from BBC News featured in both English and Russian outposts. Prominent print coverage also included mentions in The Art Newspaper, The Financial Times, Espoarte, Frieze Magazine and Monopol Magazine.
Other projects staged by the Stella Art Foundation and supported by Paget PR included a radical contemporary production of opera Nosferatu which took place at Perm Theatre in Russia. Secured coverage featured a full length feature on BBC World Service Radio and a review in The Financial Times.