In December 2016, Modern British specialists Offer Waterman showed a critically acclaimed exhibition of Robert Rauschenberg, Transfer Drawings from the 1950s and 1960s. The exhibition was the first in the UK devoted to this rarely seen aspect of his work, by an artist regarded as among the most influential and iconoclastic of his day. With over thirty drawings, both for sale and on loan from international collections, several exceptional works came from important collections such as that of Andy Warhol.
Paget PR secured several high quality features in national broadsheets, arts magazines, and prestigious online outlets.
The exhibition was included by Jackie Wullschlager in two separate issues of the FT Weekend. Whilst reviewing the major Tate retrospective, she highlighted ‘A richer coda is on offer in Mayfair at Offer Waterman, which brings together an exceptional selection of transfer drawings’ and for the Visual Arts Critic’s Choice, she described the works as ‘delicate, rare, politically allusive transfer drawings’.
Writing for The Spectator, Martin Gayford praised the show as ‘an excellent exhibition’. Other widespread print coverage included mentions in The Telegraph, The Observer, House & Garden, and a 3 page spread in The Mayfair Magazine. The total estimated circulation of print editorial secured by Paget PR was over 1.3 million.
Online coverage was also extensive. Anny Shaw featured the exhibition in The Art Newspaper, whilst Digby Warde-Aldam reviewed the show in Apollo, describing it as ‘setting the stakes stratospherically high, it is an absolutely first class display’.
The total readership of editorial secured for Robert Rauschenberg, Transfer Drawings from the 1950s and 1960s by Paget PR was over 171 million.
In 2015, Offer Waterman launched their new Mayfair Gallery with an exhibition of drawings by Britain’s greatest living artist, David Hockney. The drawings ranged from works produced in 1961, whilst Hockney was still a student at the R.C.A, to 1978 and his early LA years, with a cast of famous sitters including Celia Birtwell and W.H. Auden. The exhibition was also notable for including many works on loan from major private collections and some never previously exhibited drawings.
Paget PR’s extensive press campaign for the exhibition ranged from substantial reviews in publications including Country Life, to national newspapers such as The Guardian and The Times. The exhibition was also featured over 3 successive weekends in the FT Weekend, Life & Arts, including exhibition of the week in Critic’s Choice, in which Jackie Wullschlager commented: “Hockney’s own 1960s drawings, many privately owned and rarely seen, form the unmissable exhibition inaugurating Offer Waterman’s Mayfair Gallery.”
Writing in The Sunday Times Richard Brooks wrote: “In recent years, David Hockney has been an evangelist for technology…but it is his mastery of drawing that features in an exhibition this week, including seven works never seen in public before.”
Other print coverage Art + Auction, The Art Newspaper, The Sunday Times, The Independent and The Observer. Overall, the total estimated circulation of print editorial secured by Paget PR was over 15 million.
Paget PR also secured the exhibition widespread coverage online. Colin Gleadell featured Hockney’s work in the Daily Telegraph Luxury, whilst the Huffington Post’s Bob Chaundy noted that “David Hockney: Early Drawings is a feast of a show and a fine way to introduce Waterman’s eponymous gallery’s new grand location in the heart of Mayfair.”
The total circulation of online editorial secured by Paget PR was over 115 million. Other online features included mentions from FT How To Spend It, Vogue, The Royal Academy of Arts and Harper’s Bazaar.
Overall, the total readership of editorial secured for David Hockney: Early Drawings by Paget PR was over 130 million.