Paget PR recently worked with UK production company, Mountains Green, on a short-burst campaign to promote the screening of West Meets East on BBC 4. West Meets East is a documentary following BAFTA award winning actor Dominic West’s journey to India’s extraordinary Hindu festival, the Maha Kumbh Mela to meet his old school friend and Sanskrit scholar, Sir James Mallinson.
The screening of the documentary was previewed extensively in critics' choice columns across national newspapers including The Sunday Times, The Guardian and The Independent. West Meets East received glowing reviews, most notably in The Sunday Times with A.A. Gill referring to the documentary as "really interesting and inspiring" as well as in The Guardian, with Tim Dowling dubbing it “an even-handed introduction to a fascinating, not to say weird, branch of enlightenment”.
Sir James Mallinson was also interviewed on BBC Wiltshire.