In spring 2016 two exhibitions marking the 90th birthday of French artist François Morellet opened at Annely Juda Fine Art and The Mayor Gallery. The exhibitions offered an exceptional insight into the work of one of the most important artists of the 20th century, including significant works from the 1960s and 1970s at The Mayor Gallery, as well as 16 new and recent neon works and paintings at Annely Juda Fine Art.
An impressive media campaign for Morellet’s exhibitions was carried out by Paget PR, effectively constituting the most comprehensive UK press ever achieved for the artist but also extending to France, Germany and the USA.
Both exhibitions were featured in Jackie Wullschlager’s Visual Arts Critic’s Choice in the FT Weekend, which noted that the London exhibitions “span six decades and demonstrate Morellet as a pioneering conceptual painter-sculptor, as well as a joker.”
Substantial reviews were secured in both Art Review and Frieze Magazine, whilst an extensive interview with the artist appeared in Cultured Magazine.
Writing about the exhibitions that opened shortly before the death of the legendary figure, Tim Smith-Lang from Frieze commented that “happily both are worthy tributes to a man likely to be remembered as one of the most quietly influential and singular artists of the 20th century.”
According to Cristina Ruiz, writing for The Art Newspaper, ‘Old French Artists’ such as François Morellet are the new ‘Young British Artists’, arguing that for some French artists in their 80s and 90s the widening parameters of Modernism and its movements in commercial galleries “has led to the international recognition that has eluded them for 50 years.”
Paget PR later facilitated obituaries for the artist, including pieces from The Art Newspaper, Apollo Magazine and Artnet, as well as international coverage from the New York Times and German publication Monopol.