Situated on Central Harbourfront, the inaugural edition of Hong Kong’s vibrant contemporary art fair attracted more than 30,000 visitors from Hong Kong and around the world. Highlights included spectacular large-scale installations, an engaging talks program and live performance art, as well as showcasing work by established and emerging artists with over 75 galleries from around the world – including 21 from the region.
Paget PR was instrumental in helping the fair to establish a high profile in its all-important first year, particularly via significant art market coverage by leading writers and publications in this field, essential in marking this event as the new go-to fair for collectors in the region and further afield.
This included an interview with The Daily Telegraph’s Colin Gleadell, who wrote of the Fair's CEO, “Tim Etchells has become one of the most active art fair impresarios on the international stage… Running through a list of key ingredients for success, Etchells ticks them off one by one.”
Writing for the Financial Times, Emma Crichton-Miller praised “a friendly atmosphere, navigable space and the pleasurable prospect of seeing families with their children visiting the fair at the weekend – a distinctly Hong Kong phenomenon”, while The Art Newspaper’s Melanie Gerlis lauded that Art Central will give “more backing to the art that is anchored in this fluid, international city.”
Other widespread print coverage of Art Central included mentions in Art + Auction and international publications such as the New York Times and the Sydney Morning Herald. Online coverage was also extensive, including news outlets such as The Financial Times, The Telegraph Luxury, the Daily Mail and The Huffington Post, as well as international publications such as the New York Times, Forbes and CNN all covering the exhibition and event.